About us


hum hum London arose from the passion and shared vision of two sisters who love designing modern clothing for the feminine yet assertive woman. We design beautiful statement pieces for the many roles a woman finds herself in, from work wear through to occasion wear. 

Creating exquisite feminine pieces loved by our clients and worn with pride is our aim. To achieve this, we at hum hum aim to define femininity through the careful choice of fabrics and designs created. We are excited to share our vision of contemporary fashion underpinned by decades of experience. Our collection is classy, elegant and unique.

We at hum hum London pride ourselves on being an ethical brand. Our aim is to produce clothes which have an ethical journey from the drawing board and design stage through to being placed in your wardrobe. Our small team of artisans are valued and taken care of - after all, it is the skills of our artisans which breathe life into our designs.

Fun Fact : Our logo inspiration came whilst on a two month stay in the French Alps